Private Label Rights (PLR) vs Resell Rights Explained

Featured Tips by Trish Mullen

When I first bought my online business it came with over 2000 products with varying level of rights. I have to say my confusion knew no bounds at this stage and I had absolutely no idea what I could or could not do with any or all of these.

Most people are confused about the difference between Resell Rights and Private Label Rights. Many think they are one and the same and it is easy to understand how the actual titles can be misinterpreted and people think they can do what they like with the products but this is not so. Let us look at them individually starting with Resell Rights.

Resell Rights

Basically, if you have a product with Resell Rights then you have the right to resell the product but ONLY in accordance with the Terms and Conditions that will be outlined in the license you get with each product. This normally means that you cannot alter or edit the product in any way nor can you put your name to it as the author or owner of the product. You must use it as you got it but it is a good way to give value to your lists. This is particularly useful if you have a qualified list and can offer them much sought after products in their niche.

You may also see some products that come with Master Resell Rights. Whilst Resell Rights give you the right to resell the product, Master Resell Rights allow you to resell the product and the resell rights! Again, it is very easy to see how both these terms can be confused with each other. My way around it has always been to aim for those products that come with Private Label Rights.

Private Label Rights(PLR)

Private Label Right products allow you to have your own product without actually having to create one yourself. The licenses that come with PLR products are normally much more lenient that Resell or Master Resell Rights.

You will normally be able to edit and alter the product as you wish and put your name or your company’s name on the product as the author. What I tend to do is to break the product down into several different products, perhaps create a series of autoresponder messages using it, make a video or audio recording that teaches other people how to do certain things. There are so many options available with PLR products.

I have some products that offer me two options – Resell rights and Private Label Rights. I can and have used my PLR products and sold the resell rights to others after I changed the product and put my name on it.

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Trish Mullen worked in career guidance for 10 years before setting up her home based business in Internet Marketing. Find out about Employment Opportunities within this home based business and get out of the rat race once and for all. Why continue to make other people rich on the fruits of your labors, when you can work when you want and you reap 100% of the rewards?

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