Featured Tips by Mark Tse
There must be some reason why certain ebook writers are
successful and others are not.
In other words, why do some authors make high six-figure
incomes (even seven-figures!) and others barely make enough
to cover their hosting fees?
There must be some reason for the difference in level of
success, right?
There is.
In fact, there are three “reasons” why that I want to share
with you now. I’ve used the word “K.E.Y.” as an acronym to
reveal these three elements of successful ebook publishing.
1. K = KEEP it concise.
One of the biggest mistakes ebook writers make is starting
their project with the idea in mind that their ebook must
be a certain number of pages in length.
That is, they assume the ebook should be 50 pages or 100
pages or even 200 pages in order to be desirable to
consumers.
Wrong. Ding. Thanks for playing.
Much more important than QUANTITY is QUALITY. Almost every
potential customer in your target market is considerably
more interested in learning something useful than they are
reading a bunch of commentary that has little or no real
value to them.
The ability to concisely (yet comprehensively) share
content that is practical is a must if you want to be
successful in the information business. No fluff. No
filler. No fat. Just the meat.
That’s what consumers want. Especially today in our fast-
paced, instant, I-want-it-now society.
And chances are you are much more likely to write a 30 page
manual and get it done than you are to slave over trying to
measure up to a 200 page masterpiece.
Your first key to success is “keep it concise”. Share what
you need to share in the least amount of pages as possible.
It doesn’t have to be the great American novel. This isn’t
Hemingway.
2. E = ENJOY yourself.
I simply must mention that if you enjoy your “work” then
you are exponentially more likely to complete your ebooks
than those who reluctantly or grudgingly write.
Seriously, don’t underestimate what I’m saying here.
You’ll get much more done as a writer by having fun with
your subject matter.
That’s the beauty of information publishing. YOU get to
pick the topic. A topic of interest – of passion – to you
as the author. Something you find enjoyable, even
exhilarating.
To be sure, you want to choose topics that are in demand
and have a ready-made audience awaiting who are willing to
purchase them. But, at the same time, you can look for
those marketable topics that appeal to your interests and
expertise.
I don’t care how “profitable” a subject may be, I’d never
take it on as a project of mine unless I got some sense of
satisfaction or enjoyment in writing about it.
Instead, look for those things that you are already talking
about anyway. And then write what you’ve been talking
about.
3. Y = YIELD results.
Finally, I must exhort you to “yield results”. That is,
you simply must stick to it and finish the job.
I cannot tell you how many people that I’ve met online who
struggle with the affliction “short-of-the-finish-line-it
is”.
They begin running the race with gusto. They pick their
topic like it was a Nike outfit. They outline their ebook
like they just heard the starting gun fire. They come up
with ideas to include in their work like they were
sprinting down the track.
And when they round the first corner, they start slowing
down. Before they know it, they’re up in the stands
watching others cross the finish line.
That’s why I am adamant about telling you the golden rule
of ebook content: Never start something you can’t finish
in 30 days.
With any new ebook you are planning on writing, choose the
topic and outline it in such a way that you can complete
the content within one calendar month. Anything that goes
beyond that period of time is likely going to be discarded
somewhere past the starting gate and before the finish
line.
It’s important that you set for your goal a reasonable,
reachable amount of pages for your ebook … such as 30
pages. Then, divide that goal number of pages into your 30
days. In this example, it would mean writing just ONE page
per day (very realistic!) for 30 days and your ebook will
be completed.
Victory! The finish line!
Certainly there are a wide variety of other “keys” to being
successful as an ebook writer (choosing the right topics,
learning to outline well, brainstorming ideas, marketing,
etc.) but these three form a solid foundation for you to
build upon as you continue to learn more about information
publishing.
K = KEEP it concise.
E = ENJOY yourself.
Y = YIELD results.
See you on your victory lap!
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This article is written by Mark Tse. Mark shares free tips, articles and downloads about Internet Marketing. You can visit his blog and read his latest posts here:
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