Fast Easy Tip

Featured Tips by John Coates

The Internet and e-Commerce have given rise to a whole new breed of entrepreneurs and business owners who have established and run their businesses online. The wide reach and 24×7 availability of the Internet have made it an amazing medium for conducting business. Its unrestricted span has allowed Internet-based businesses to grow across borders.

Today, Internet-based businesses reach out to more markets than traditional ones and are also more streamlined in terms of trading, marketing, and distribution of products. It is possible for these businesses to design products in one location, have it manufactured elsewhere, and market it in a third location, all without having to worry too much about logistics and the costs involved.

While business transactions have become easier, the Internet has also increased the number of competitors each businessman has in the market. The field of technology is constantly and rapidly evolving, which makes it tough for firms and individuals to stay abreast of changes, especially if they are not technologically savvy. Competitors who stay on top of developments are able to beat the race and emerge winners. Product life-cycles have shortened drastically and it takes very little time for competitors to come up with the same offering that you have in the market.

With so much competition, Internet business calls for highly worked out strategies that do not just beat the competition but also keep costs down and margins high. This is only possible if you have complete control over your products and also have the expertise at hand to modify it quickly as per the demands of your customers. While this might sound tough, private label rights allow you to do exactly this.

Private label rights is not a new concept it business, but the Internet has given it a new look and feel. With private label rights products and services, you can get your online business going within a short time. This is because you do not need to go through the initial and expensive product design and development phase. Instead, you get a ready made product that is already present in the market and has established its existence and usability.

With proper research and study, it is possible to find high quality private label rights products that have several unique characteristics and features and are strongly marketable. When you buy the rights to such products, you also get the rights to modify them as per your own knowledge and expertise and then market them under your own brand name.

Most private label rights products are in the form of e-books, software, or other electronically written media. This makes it easy to edit and change these products through the use of different software and technologies currently available. You can do so quickly and make the product unique using your own ideas and thoughts. What you get is a completely new product which you can then resell.

As the product is an existing one, it already has an established market that you can easily tap into. The best part about private label rights is that if you have chosen your products carefully, they will start generating ROI for you much earlier than you can expect from other businesses or products. Plus, your overall investment and time spent will also be reduced, allowing you to go to market that much faster.

On the whole, private label rights are an effective and proven method of building your online business and an excellent way to grow in the dynamic and highly competitive Internet marketing business market.

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Article by John Coates. For a step by step guide to creating a successful online business using PLR products, get your copy of the six-part course Home Income Internet System.

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Featured Tips by Mark Tse

Many information marketers have the erroneous belief that
if they find a market with too many competitors, they
shouldn’t write an ebook for that audience.

To the contrary, competition can be beneficial for a
variety of reasons including –

* Researching.

If there IS a lot of competition, you can reasonably expect
there this to be a lucrative marketplace. Generally
speaking, a large product and service line means there is
large consumer interest and demand. I encourage you to
LOOK for markets with lots of competition as it’s a
shortcut to researching where revenue is available.

* Partnering.

The more competition there is, the more likely you can find
other like-minded marketers to partner with in cross
promotion efforts, co-op advertising, and other related
joint ventures. This is especially true if your ebook is
“related” to other ebooks without DIRECTLY competing with
them. (I.E. Raising metabolism is “related” to cutting
calories in that they are both agents of weight loss.)

* Educating.

Another reason why competition is good is simply because
your target audience is educated, at least in part, on
someone else’s dime. That is, the marketing materials of
your competitors educates the market on why the products
are necessary or beneficial. A good example is this: many
marketers “educated” consumers on the need for using audio
and video on their web sites, opening the door to a variety
of related products and services to be sold.

So, competition isn’t always a bad thing. It can be a good
thing for these reasons and a handful of others.

But …

The challenge comes in when you want to stand out among the
competition so YOU can get marketplace interest.
There are many ways to stand out by creating your own “USP”
(Unique sales proposition) that could be covered here, but
I want to mention is this –

Create a demographical version of your ebook.

Let me give you an example –

Let’s suppose you are going to write an ebook entitled,
“Weight Loss Secrets”. So, you write it and then you
create a “demographical version” that is entitled, “Weight
Loss For Christians”.

Other examples might include –

* Time Management For Homeschoolers
* The Internet Marketer’s Diet
* The Senior Citizen’s Guide To Investing
* How Ace Your First Teacher Interview
* How To Get A Hot Date: College Student Edition
* Fundraising For Youth Groups

All you would need to do in order to create this
“demographical version” of your ebook is take the same
exact ebook you’ve written (your “regular” version) and add
some specific references and ideas that relate to the
particular demographic you’ve chosen.

* If you decide to create “How to Get A Hot Date: College
Student Edition”, then you’d add in a few references to
specific places a college student can find a date that
wouldn’t apply to your regular audience (I.E. Frat party),
as well as pick-up lines, first-date ideas, practices and
other content that apply only to college students.

In other words, you share the same content, but you speak
THEIR specific language and provide ideas that THEY can put
into practice in their setting.

The PRINCIPLES of finding dates may be the same across the
board, but the PRACTICES of finding dates are completely
different for college students and widowed senior citizens!

And if you can get creative in your content, you can make
your demographical version even more appealing.

Your “regular” version may have 5 main practices for time
management. But in your “demographic version” those
practices become 5 “Homeschooling Habits”.

So, what’s in this for YOU as the author?

Let’s take a look at a couple of noteworthy advantages -

Firstly, you STAND OUT among your competition. As a
Christian, I can tell you that if 20 ebooks were available
on weight loss and one of them specifically mentioned being
for believers, I’d immediately take a look at that one.

Secondly, you EXPAND OUT among your competition. Now you
can market your ebook to TWO entirely different audiences.
For example: You can look for “weight loss” ezines and buy
advertising in them. But, you can also look for
“Christian” ezines (that have NOTHING to do with weight
loss) and buy advertising in them. This allows you to
reach audiences that you likely would have never been able
to reach!

Then, it’s simple a matter of doing it again for other
demographics.

Rinse. Repeat. Reprofit.

Start with ONE demographic and move on to many others …

* Christians
* Homemakers
* Senior citizens
* Students
* First-timers
* Newlyweds
* Office Workers
* Teachers
* WAHMs

The list could go on and on.
Most information products can be custom-tailored for
different demographic groups to STAND OUT among the
competitors … and open up the door to new contacts that
might never be reached through other means.

If you want to STAND out and EXPAND out then create one or
more “demographical versions” of your ebook.

Like a screaming child at the library, you’ll get
attention!

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This article is written by Mark Tse. Mark shares free tips, articles and downloads about Internet Marketing. You can visit his blog and read his latest posts here:

www.marktse.com/blog/

Featured Tips by Mark Tse

I’ve always been impressed with those who seem to always be
ahead of the pack when it comes to new ideas.

When I first started publishing information products
online, I thought that certain people had a crystal ball
they gazed into. Or some top-secret contact who was
providing them with inside information.

Over time, I realized that it wasn’t magic that allowed
these people to come up with red-hot ideas on demand. It
was simply that they knew where to look.

I soon discovered many places where ideas seemed to always
be found. I call these places “idea hangouts”. Here are
three of my favorites where you can find ideas for your
next ebook anytime you want. Almost like a genie granting
you three wishes…

1. GOOGLE.COM.

Google is the ultimate “idea hangout”. There are so many
ways to mine the gold in Google’s amazing search database
that it would take another article to graze the surface of
this enormous iceberg.

What I want to mention are just two quick ways to find
ideas by searching Google.

- Identify Listings.

Search for a broad topic related to your area of interest
or expertise. (I.E. “Tennis”, “Weight loss”,
“Homeschooling”.) Look at all of the web sites listed in
the index of returned results. You’ll likely find some
ideas for information products right there in the first
couple of pages.

- Identify Advertisers.

You’ll probably notice small ads either at the top of the
page or to the right of the page (or both!). These
advertisers represent your competition. They also
represent your thermometer for taking the temperature of
your market and gauging interest in specific topics.
Chances are, what they’re selling you should be selling.

In both of these examples, you can click through to the web
pages of the sites listed and study their respective sales
pages. Look specifically at the “bullet points”. Each of
these represents a potential idea for your next ebook.

2. AMAZON.COM.

From the world’s largest search engine we move to the
world’s largest bookstore. At Amazon.com you’ll really get
your creative juices fired up.

Again, you’ll want to search the listings by entering a
keyword or keyphrase into the search box on the main page
at Amazon.com.

You’ll get a returned listing of numerous books, courses
and other periodicals. Search these listed items for ideas
for your own ebook.

— Example —

If you were to search for “Homeschooling”, you’d find a
variety of ideas just waiting in the listing of books
available, including: homeschooling for special needs
children, getting starting in homeschooling, choosing
curriculum, homeschooling field trips, homeschooling
support groups, homeschooling for various ages (I.E. Pre-K,
Elementary, Junior High, High School, etc.), homeschooling
for Christians, etc.)

Any of these listings (and the dozens of others listed)
would be great ideas for the topic of your next ebook.

— Example —

Pay particular attention to the first page of the listing.
Amazon ranks their listings based on popularity of actual
sales volume. In other words, #1 is a better seller than
#50. This is a ready-made indicator of demand!

3. MAGAZINES.COM.

After visiting the world’s largest search engine and the
world’s largest bookstore, it’s time to take a quick stop
at the world’s largest periodical store, Magazines.com.

You’ll find every imaginable magazine listed at this site.
The interesting part (and useful to you as a research tool)
is this: you’ll also find the COVER of usually a recent
copy of each magazine.

That is, you can search for “Parenting” and the engine will
return a listing of magazines related to that topic. You
can then click on the image of the magazine cover and
you’ll be shown a larger copy of that cover where you can
read the contents. (I.E. “How To Raise A Stubborn Child”,
“27 Ways Discipline In Public” and “The Real Key To Your
Child Getting Better Grades”.)

Each of these “cover stories” represents an idea for your
next ebook.

The best part about it is this: the publishers of these
magazines have done the research for you! They’ve measured
the level of interest for these ideas and found it high
enough to warrant not only writing content about them, but
referencing that content on the cover of the magazine!

That’s your hint. People want this information.

So, there you have it, 3 “idea hangouts” where you can find
ready-made, in-demand, red-hot topics for your next ebook.

Happy hunting!

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This article is written by Mark Tse. Mark shares free tips, articles and downloads about Internet Marketing. You can visit his blog and read his latest posts here:

www.marktse.com/blog/