It is important in your online business to always be looking for new ways to market your business. I believe in using both paid and free marketing ideas, if you spend your monthly budget before the end of the month, then you will need to continue your marketing efforts with free marketing strategies. So, with that being said here are my top 5 free marketing ideas.
Marketing idea #1:
Traffic exchanges can be a great way too get some visitors to your site. There are hundreds of TE’s you can use, simply enter the keyword” traffic exchange” into Google and check out the results. Remember this is an exchange system, you click other members sites in exchange for credits which you can use to get other members to click onto your own site. The traffic is not very targeted, but if you devote an hour a day to clicking it will help drive some traffic.
Marketing idea #2:
Safe list marketing is a slow and tedious marketing strategy, but with some effort it can help drive traffic. Here you join a safe list and allow other members to send you emails in exchange you can build up credits and use these credits too send your offer to other members of the safe list. Do not use your primary email address as it will be flooded with offers. A few tips to help you experience some success. You will need to write very attention grabbing headlines in order to get people to open your email, start a database of the safe list you joined and try and email to the group every week at the same time.
Marketing idea #3:
Regardless of what other people may say, classified ads are another great free marketing idea that actually works. There are thousands of free classified ad sites, where you can place your classified ad online and drive traffic to your site. You will need to come up with 3 or 4 different classified ads, you need to keep them short maybe 4 to 5 sentences and a great attention grabbing headline. Your ad will not stay on the top of the page for long, so remember to resubmit your ads on a regular basis or pay a few dollars to get it listed in a premium spot. A few techniques for a great headline. Use a question as your headline, your answer will be your product, use the number of steps formula, I.E. “5 steps to financial freedom”, or you can also use the in under formula. Like “join our team and be profitable in under 3 months”.
Marketing idea #4:
With today internet , you must have a presence on Social network sites. Join as many as you can, use a search to find these sites.. Most are easy to join and interface with. After joining you will need to set up your profile, do not take this step lightly, fill it out completely. Another mistake most people make with social network sites is blasting their website all over the place, it makes other members feel like you are spamming them. It is OK to occasionally post your link, but you must add value to your post and give something to the community. This way you can start to build relationships and this can lead to someone joining your program. People do not join programs they join other people they trust and see as a leader.
Marketing idea #5:
Video marketing can be a scary marketing skill to implement, but I know of people who earn thousands from their videos and pay nothing for advertising. Your video needs to tell a story, everyone loves to hear a great story and believe it or not you have one to tell. Make your video no more than 3 to 4 minutes long and just simply tell your story. Don’t worry if you think it is unprofessional, people will connect better with you when you are honest and yourself. Google is now listing videos in the organic section of searches on a lot of keywords…free traffic. You can post your videos on most social media sites.
There you have it, my top 5 free marketing ideas, use them, implement them and it will help drive traffic to your site.
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Featured Tips by John Coates
The Internet and e-Commerce have given rise to a whole new breed of entrepreneurs and business owners who have established and run their businesses online. The wide reach and 24×7 availability of the Internet have made it an amazing medium for conducting business. Its unrestricted span has allowed Internet-based businesses to grow across borders.
Today, Internet-based businesses reach out to more markets than traditional ones and are also more streamlined in terms of trading, marketing, and distribution of products. It is possible for these businesses to design products in one location, have it manufactured elsewhere, and market it in a third location, all without having to worry too much about logistics and the costs involved.
While business transactions have become easier, the Internet has also increased the number of competitors each businessman has in the market. The field of technology is constantly and rapidly evolving, which makes it tough for firms and individuals to stay abreast of changes, especially if they are not technologically savvy. Competitors who stay on top of developments are able to beat the race and emerge winners. Product life-cycles have shortened drastically and it takes very little time for competitors to come up with the same offering that you have in the market.
With so much competition, Internet business calls for highly worked out strategies that do not just beat the competition but also keep costs down and margins high. This is only possible if you have complete control over your products and also have the expertise at hand to modify it quickly as per the demands of your customers. While this might sound tough, private label rights allow you to do exactly this.
Private label rights is not a new concept it business, but the Internet has given it a new look and feel. With private label rights products and services, you can get your online business going within a short time. This is because you do not need to go through the initial and expensive product design and development phase. Instead, you get a ready made product that is already present in the market and has established its existence and usability.
With proper research and study, it is possible to find high quality private label rights products that have several unique characteristics and features and are strongly marketable. When you buy the rights to such products, you also get the rights to modify them as per your own knowledge and expertise and then market them under your own brand name.
Most private label rights products are in the form of e-books, software, or other electronically written media. This makes it easy to edit and change these products through the use of different software and technologies currently available. You can do so quickly and make the product unique using your own ideas and thoughts. What you get is a completely new product which you can then resell.
As the product is an existing one, it already has an established market that you can easily tap into. The best part about private label rights is that if you have chosen your products carefully, they will start generating ROI for you much earlier than you can expect from other businesses or products. Plus, your overall investment and time spent will also be reduced, allowing you to go to market that much faster.
On the whole, private label rights are an effective and proven method of building your online business and an excellent way to grow in the dynamic and highly competitive Internet marketing business market.
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Featured Tips by Mark Tse
Many information marketers have the erroneous belief that
if they find a market with too many competitors, they
shouldn’t write an ebook for that audience.
To the contrary, competition can be beneficial for a
variety of reasons including –
* Researching.
If there IS a lot of competition, you can reasonably expect
there this to be a lucrative marketplace. Generally
speaking, a large product and service line means there is
large consumer interest and demand. I encourage you to
LOOK for markets with lots of competition as it’s a
shortcut to researching where revenue is available.
* Partnering.
The more competition there is, the more likely you can find
other like-minded marketers to partner with in cross
promotion efforts, co-op advertising, and other related
joint ventures. This is especially true if your ebook is
“related” to other ebooks without DIRECTLY competing with
them. (I.E. Raising metabolism is “related” to cutting
calories in that they are both agents of weight loss.)
* Educating.
Another reason why competition is good is simply because
your target audience is educated, at least in part, on
someone else’s dime. That is, the marketing materials of
your competitors educates the market on why the products
are necessary or beneficial. A good example is this: many
marketers “educated” consumers on the need for using audio
and video on their web sites, opening the door to a variety
of related products and services to be sold.
So, competition isn’t always a bad thing. It can be a good
thing for these reasons and a handful of others.
But …
The challenge comes in when you want to stand out among the
competition so YOU can get marketplace interest.
There are many ways to stand out by creating your own “USP”
(Unique sales proposition) that could be covered here, but
I want to mention is this –
Create a demographical version of your ebook.
Let me give you an example –
Let’s suppose you are going to write an ebook entitled,
“Weight Loss Secrets”. So, you write it and then you
create a “demographical version” that is entitled, “Weight
Loss For Christians”.
Other examples might include –
* Time Management For Homeschoolers
* The Internet Marketer’s Diet
* The Senior Citizen’s Guide To Investing
* How Ace Your First Teacher Interview
* How To Get A Hot Date: College Student Edition
* Fundraising For Youth Groups
All you would need to do in order to create this
“demographical version” of your ebook is take the same
exact ebook you’ve written (your “regular” version) and add
some specific references and ideas that relate to the
particular demographic you’ve chosen.
* If you decide to create “How to Get A Hot Date: College
Student Edition”, then you’d add in a few references to
specific places a college student can find a date that
wouldn’t apply to your regular audience (I.E. Frat party),
as well as pick-up lines, first-date ideas, practices and
other content that apply only to college students.
In other words, you share the same content, but you speak
THEIR specific language and provide ideas that THEY can put
into practice in their setting.
The PRINCIPLES of finding dates may be the same across the
board, but the PRACTICES of finding dates are completely
different for college students and widowed senior citizens!
And if you can get creative in your content, you can make
your demographical version even more appealing.
Your “regular” version may have 5 main practices for time
management. But in your “demographic version” those
practices become 5 “Homeschooling Habits”.
So, what’s in this for YOU as the author?
Let’s take a look at a couple of noteworthy advantages -
Firstly, you STAND OUT among your competition. As a
Christian, I can tell you that if 20 ebooks were available
on weight loss and one of them specifically mentioned being
for believers, I’d immediately take a look at that one.
Secondly, you EXPAND OUT among your competition. Now you
can market your ebook to TWO entirely different audiences.
For example: You can look for “weight loss” ezines and buy
advertising in them. But, you can also look for
“Christian” ezines (that have NOTHING to do with weight
loss) and buy advertising in them. This allows you to
reach audiences that you likely would have never been able
to reach!
Then, it’s simple a matter of doing it again for other
demographics.
Rinse. Repeat. Reprofit.
Start with ONE demographic and move on to many others …
* Christians
* Homemakers
* Senior citizens
* Students
* First-timers
* Newlyweds
* Office Workers
* Teachers
* WAHMs
The list could go on and on.
Most information products can be custom-tailored for
different demographic groups to STAND OUT among the
competitors … and open up the door to new contacts that
might never be reached through other means.
If you want to STAND out and EXPAND out then create one or
more “demographical versions” of your ebook.
Like a screaming child at the library, you’ll get
attention!
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This article is written by Mark Tse. Mark shares free tips, articles and downloads about Internet Marketing. You can visit his blog and read his latest posts here:
www.marktse.com/blog/