Fast Easy Tip

It is worth cataloging the basic principles to be enforced to increase website traffic and search engine rankings.

- Create a site with valuable content, products or services.

- Place primary and secondary keywords within the first 25 words in your page content and spread them evenly throughout the document.

- Research and use the right keywords/phrases to attract your target customers.

- Use your keywords in the right fields and references within your web page. Like Title, META tags, Headers, etc.

- Keep your site design simple so that your customers can navigate easily between web pages, find what they want and buy products and services.

- Submit your web pages i.e. every web page and not just the home page, to the most popular search engines and directory services. Hire someone to do so, if required. Be sure this is a manual submission. Do not engage an automated submission service.

- Keep track of changes in search engine algorithms and processes and accordingly modify your web pages so your search engine ranking remains high. Use online tools and utilities to keep track of how your website is doing.

- Monitor your competitors and the top ranked websites to see what they are doing right in the way of design, navigation, content, keywords, etc.

- Use reports and logs from your web hosting company to see where your traffic is coming from. Analyze your visitor location and their incoming sources whether search engines or links from other sites and the keywords they used to find you.

- Make your customer visit easy and give them plenty of ways to remember you in the form of newsletters, free reports, reduction coupons etc.

- Demonstrate your industry and product or service expertise by writing and submitting articles for your website or for article banks so you are perceived as an expert in your field.

- When selling products online, use simple payment and shipment methods to make your customer’s experience fast and easy.

- When not sure, hire professionals. Though it may seem costly, but it is a lot less expensive than spending your money on a website which no one visits.

- Don’t look at your website as a static brochure. Treat it as a dynamic, ever-changing sales tool and location, just like your real store to which your customers with the same seriousness.

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This article is written by Mark Tse. Mark shares free tips, articles and downloads about Internet Marketing. You can visit his blog and read his latest posts here: www.marktse.com/blog/

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You may reprint this free article on your own website, blog, and ezine by reserving the resource box with clickable active links.

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Keyword density is an indicator of the number of times the selected keyword appears in the web page. But mind you, keywords shouldn’t be over used, but should be just sufficient enough to appear at important places.

If you repeat your keywords with every other word on every line, then your site will probably be rejected as an artificial site or spam site.

Keyword density is always expressed as a percentage of the total word content on a given web page.

Suppose you have 100 words on your webpage (not including HTML code used for writing the web page), and you use a certain keyword for five times in the content. The keyword density on that page is got by simply dividing the total number of keywords, by the total number of words that appear on your web page. So here it is 5 divided by 100 = .05. Because keyword density is a percentage of the total word count on the page, multiply the above by 100, that is 0.05 x 100 = 5%

The accepted standard for a keyword density is between 3% and 5%, to get recognized by the search engines and you should never exceed it.

Remember, that this rule applies to every page on your site. It also applies to not just to one keyword but also a set of keywords that relates to a different product or service. The keyword density should always be between 3% and 5%.

Simple steps to check the density:

- Copy and paste the content from an individual web page into a word-processing software program like Word or Word Perfect.

- Go to the ‘Edit’ menu and click ‘Select All’. Now go to the ‘Tools’ menu and select ‘Word Count’. Write down the total number of words in the page.

- Now select the ‘Find’ function on the ‘Edit’ menu. Go to the ‘Replace’ tab and type in the keyword you want to find. ‘Replace’ that word with the same word, so you don’t change the text.

- When you complete the replace function, the system will provide a count of the words you replaced. That gives the number of times you have used the keyword in that page.

- Using the total word count for the page and the total number of keywords you can now calculate the keyword density.

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This article is written by Mark Tse. Mark shares free tips, articles and downloads about Internet Marketing. You can visit his blog and read his latest posts here: www.marktse.com/blog/

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You may reprint this free article on your own website, blog, and ezine by reserving the resource box with clickable active links.

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It is recommended to use keywords in page titles itself. This title tag is different from a Meta tag, but it’s worth considering it in relation to them. Whatever text one places in the title tag (between the portions) will appear in the title bar of browsers when they view the web page. Some browsers also append whatever you put in the title tag by adding their own name, as for example Microsoft’s Internet Explorer or OPERA.

The actual text you use in the title tag is one of the most important factors in how a search engine may decide to rank your web page. In addition, all major web crawlers will use the text of your title tag as the text they use for the title of your page in your listings.

If you have designed your website as a series of websites or linked pages and not just a single Home Page, you must bear in mind that each page of your website must be search engine optimized. The title of each page i.e. the keywords you use on that page and the phrases you use in the content will draw traffic to your site.

The unique combination of these words and phrases and content will draw customers using different search engine terms and techniques, so be sure you capture all the keywords and phrases you need for each product, service or information page.

The most common mistake made by small business owners when they first design their website is to place their business name or firm name in every title of every page. Actually most of your prospective customers do not bother to know the name of your firm until after they have looked at your site and decided it is worth book marking.

So, while you want your business name in the title of the home page, it is probably a waste of valuable keywords and space to put it in the title line of every page on your site. Why not consider putting keywords in the title so that your page will display closer to the top of the search engine listing.

Dedicating first three positions for keywords in title avoiding the stop words like ‘and’, ‘at’ and the like is crucial in search engine optimization.

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This article is written by Mark Tse. Mark shares free tips, articles and downloads about Internet Marketing. You can visit his blog and read his latest posts here: www.marktse.com/blog/

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You may reprint this free article on your own website, blog, and ezine by reserving the resource box with clickable active links.

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