Fast Easy Tip

List building is an activity that successful internet marketers do every day. Adding people to your list results in all sorts of good things happening such as prospects for affiliate programs, customers, sales and repeat sales if you build it the right way. Are there shortcuts to building a great list to market to? No, but there are tried and true methods for adding people to your lists if you know where to look.

The one method I favor is what I call the piggyback list building method. You can take other people’s lists, borrow them and use them to build your own. Most people use this as a supplemental way to add people to their lists but it can also be used as a primary means of email marketing. One of the most commonly used lists that people borrow to build op-tin lists is safelists. Safelists are great but do have their limitations: Some are small and not great quality. You can get around this by using the services of a ranking service. With the huge number out there, you can often shop and even get great deals on solo ads that cover a huge number of safelist members you can get to in one email marketing mailing.

Ezines are the second most commonly used method of accomplishing piggyback list building and are well suited for this purpose. Many ezines are targeted to a specific group and offer a great opportunity to build an op-tin list from people who are looking for what you have to offer. The problem with these is it can be expensive to run a solo ad although you may find some that offer cheaper ad options.

List builders are the superior method of using piggyback list building and are great because they have a proven success rate in people who sign up from your email marketing mailings. List builders often run specials on their memberships and offer great value in their advertising. If you use them on a regular basis, you will notice that you will get a steady response rate which can be useful in planning an ad campaign particularly for affiliate marketing programs. They get my top recommendation for piggyback list building because they deliver and are totally reliable.

The trick with piggyback list building is to use email marketing mailings to mail to someone else’s list, get a decent response rate, and continue to add subscribers to your own list and to keep growing it at a steady pace. Once you start getting subscribers this way, you should nurture your relationship with them and give them something of value to keep them on your list. Smart internet marketers know the money is in the list, so make the commitment to grow yours and maintain it.

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When using safelists and email marketing for acquiring new
subscribers to build your list, you will find success if you
do it right.

“Doing it right” means that you will need to
use a safelist submitter and not just individual safelists.

Ipostad is a good one to use. That particular service gives
you access to the members of over three thousand (3,000)
safelists total-ling in the millions.

When sending an email advertising your opt-in page, you need
to use the “alternating subjects” feature.

This will allow you to use “set and forget” automation technology
and your subject lines and ads will be randomly rotated by the
computer program to give you fresh and unique subject lines
to capture their attention and interesting ads to provoke
them to sign up to your list.

With only a fraction of your recipients responding, you will still
enjoy many new subscribers to your opt in list through the use
of effective and consistently applied safelist and email marketing.

One of the benefits of safelist and email marketing when used
for list building purposes, is that the subject line and
text ads within the body of the emails that you are sending,
do the job of pre-qualifying your new subscribers much the
way articles do, so that you are getting people to sign up
for your list who are already informed about the basics of
what it is that you are offering.

They are not blindly going in expecting one thing and getting
another, but are already targeted opportunity seekers or prospective
customers who are informed about the subject that you will be
giving them more information or at least interested in learning more
before subscribing, or they would not have opted in.

This means that your subscriber retention rate will be high
and that the number of opt outs you have will be minimized.

These are the benefits of using safelists and email
marketing for list building as well as how to go about it.

Of course, one of the built in and primary benefits of using
the safelists is that those who have opted in to join the
safelists, are usually fellow marketers and online business
people looking for other profitable ventures and also the
obvious fact that with a safelist submitter your reach is
extended and instantly increased to over a million targeted
subscribers that can build your list quickly.

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Back to Basics

Some of the online marketing gurus have been promoting business strategy programs recently.

How does that help you when you’re just starting out?

When you don’t have a business, it’s difficult to know just what steps to take to get to the position where a strategy becomes necessary!

You should understand the difference between strategies and tactics. A strategy is a long-term plan of action with a clear objective. Tactics are immediate actions with whatever resources are at hand.

There is one tactic which practically every Internet marketer seems to agree on. It forms the cornerstone of any business, even in the offline world.

That tactic is nothing more complicated than building a list of prospects.

Once you have a database of targeted prospects, you can promote to them again and again.

What’s the quickest way to build your database?

Use a Squeeze Page.

A Squeeze Page is a web page which gives your visitor only two options – sign up, or leave.

Usually, a visitor is given something of value in exchange for their details.

A squeeze page can be short or long. Some marketers have had the most success with squeeze pages where everything appears “above the fold” – you don’t have to scroll down to read any of the text.

Others prefer to create squeeze pages which are as long as regular sales letters, with testimonials, audio clips, videos and more.

Once you have built a database of prospects, you will need to start looking at long-term strategies rather than immediate tactics.

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This article is written by Mark Tse. Mark shares free tips, articles and downloads about Internet Marketing. You can visit his blog and read his latest posts here: www.marktse.com/blog/

You can find out more about squeeze pages at www.marktse.com/recommend/squeezepage/
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