Fast Easy Tip

Once you find an idea for your membership site, there’s a specific process you can follow to get it launched.

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Fortunately, there’s also a simple process that you can follow to get ideas for your membership site. If you’re unsure how to begin and are stuck for ideas, try out these tips. Your next membership site may not be that far away.

1. PERSONAL.
Begin by brainstorming your own life. Get personal! Creating your membership site is going to be much easier if you know a little bit about the market. That’s why it’s a great idea to start your ideas list with hobbies, interests and activities from your own life. Write down everything that you and your family members are passionate about or interested in. This list could be a goldmine for your membership site.

2. PRODUCTS.
Ebook and video course creators have done a lot of niche market research in order to create their products. You can piggyback on this research specifically by keeping an eye on “product launches”. For example, if you see a lot of products being produced on article marketing you can safely assume that a membership site on the same topic would do well. Subscribe to email lists in your potential market to watch for product launches and get ideas for your site.

3. PERUSE.
Persuse means “to examine in detail”. It also begins with “p” so it fits my outline.
If you want a comprehensive list of existing electronic products that are selling well, Clickbank/marketplace is the place to go. Search through the marketplace to find out what topics your market is interested in learning about. You’ll be able to find new market ideas, content to fill your site as well as affiliate offers to create some backend sales.

4. POPULARITY.
Visit Amazon’s best-seller list. Amazon is the top bookseller online so it makes sense to search their marketplace for membership site ideas. The bestseller lists in various categories will help you see what topics are popular. You can easily gather membership site ideas from these lists. Hint: Go with the topics that are popular.

5. PULSE.
Forums are the pulse of your market. You can be sure that a market has members that would be willing to pay if there is an active forum dedicated to that topic. Track down some popular forums in your potential market and spend some time browsing through the topics. See what the market is talking about. Pay close attention to the FAQs section and the threads that have a lot of activity. These are indicators of the kinds of topics which might serve as a topic for your next membership site.

6. PERIODICALS.
You gotta go to Magazines! This website is full of membership site ideas. If a market has a buying audience, there is probably a magazine out there dedicated to it. Magazines don’t get started without advertising dollars to back them up. If advertisers are paying to get to a market, it’s a safe bet that you can create a membership site for the same market. On Magazines you can search by category to find membership site ideas. I love this place!

7. PROBLEMS.
The final stop I want to mention is Yahoo groups. These free e-mail discussion lists cover a wide variety of topics. Subscribe to a few groups in your potential market to look for ideas. The benefit of using groups like these is that you’ll often be able to see problems in the market that aren’t currently being met by other products.

By going through these simple outlets you are sure to find a great idea for your next membership site.

BUT…

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Featured Tip by Rebecca Prescott

If you’ve had a look at a few content rich membership sites recently, you may have noticed they use teaser articles. This is where they print an excerpt of the article, with an active link to read the full article. Only problem is, the full article is usually under virtual lock and key – you discover, upon clicking the link, that you have to be a member to read the full article.

So, is this a good way to get members to join your site or not?

The Reader Experiences Frustration …

I don’t know about you, but I get pretty frustrated when I click a link that says, ‘To read the full article, click here’, only to find out they want my money first!

I guess if it was more obvious that this was members-only content, I would be more philosophical. But once I’ve clicked, waited for the page to load, only to find out I was essentially wasting my time, I feel a bit ripped off. It certainly doesn’t put me in a ‘buy’ mood. I haven’t yet joined a membership site when that was my introduction to it.

The Balance Between Arousing Curiosity – And Annoying People

I can understand why membership owners do it (aside from the fact that this is probably how their membership manager is set up). You want to get people interested in joining your site, but you don’t want to give them everything for free.

Whilst this is a valid concern, I do think that if the teaser articles are the only content your non-member can read, you’re doing yourself a disservice.

By giving people some other blog posts or articles to read, you’re letting them see that you do indeed offer good quality information. It establishes your credibility, and effectively pre-sells your paid content.

Whilst not everyone will join your membership, at least by giving them some free content to read, you will somewhat allay that sense of frustration. And in the process, turn some visitors simply browsing, into buyers.

People are suspicious online. Not only do they have to worry about being ripped off by someone they don’t know, but many have bought poor quality products before, and are wary of doing so again. Your free content, without giving away everything, can go some way to easing that suspicion.

Teaser Content Does Have Its’ Place …

Teaser content does succeed very well in creating a sense of curiosity. If it is handled well, and is not the only content in the public part of the site, then it can serve as a good introduction to the benefits of your paid membership. It is only when it exists without any other freely available content, that there is a problem.

Content And Search Engine Traffic

There’s another reason you want to have some free content on your site. Given that it will be tightly themed around the niche your membership site is in, it has the potential to deliver you a lot of free traffic from the organic search results. That traffic is potential customers – gained at no cost to you. Without that search engine traffic, you’re going to have to work much harder at your marketing efforts.

Like any marketing, it is a matter of finding the balance between intriguing your visitor, whilst still conveying a sense of credibility about your membership. Teaser content on its’ own will provide curiosity, but not credibility. However, by adding other free content, in the form of blog posts or articles, you can have the best of both worlds. You are able to keep your premium content for your subscribers, whilst still giving your visitors a sense of what you’re about, and your depth of knowledge on your topic.

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Rebecca Prescott is the creator of The Easy Membership Toolkit, designed for regular folk who want a lucrative online business that allows them to spend less time in front of the computer, and more living their life. Click here to instantly download your free report on membership sites: www.membership.pickthebusiness.com/free-report.html You can find more information on creating a membership site here.

Featured Tips by Richard Sandoval

With the explosion of video sharing and viral videos, there are a variety of video marketing ideas available but not all are applicable to every type of business. The following ideas discuss developing content for businesses that sell products and to some extent can be modified to work for some services.

1) Product Demonstrations

Product demo videos usually are made to demonstrate how your product works ( the step-by-step instructions) and highlights the features that differentiate your product from that of your competitors. However, you should make sure that you weave in the benefits of your product on your video script. Software screen captures, such as those taken by Camtasia or Screenflow, or a high impact demo by a presenter are all excellent ways of showing how your product or service works. In business to consumer marketing, these would be targeted at buyers of larger ticket items who want additional, detailed information about your product.

A popular example of this type of video is Blendtec’s blender ad campaign on YouTube.

2) Product Presentations

Product (or service) presentation videos are usually beneficial early in the buying cycle. Product or service presentations focus on benefits of your product from your customer’s perspective. This type of video should speak clearly to the specific reasons why your product solves a specific business or personal problem. They are used to help your customers and prospects showcase the benefits of your products and services, provide your customer your unique selling proposition and help differentiate your product from those of your competitors.

3) Product Reviews

Ideally, your business would benefit by product reviews that are provided by a trusted third party. However, customer product reviews can really work as well. Using a variety of search terms on Google, or another search engine, you can find third party video reviews from sites like YouTube, Facebook and various business portals. Only link to these sites if they provide credible video content about your product or service. You can also partner or joint venture with trusted third parties to create video product reviews for your own products.

4) Visual Stories

Quickly rising in popularity, visual stories employ illustrations, animations, Flash animations and motion graphics with a voice-over to explain complex products or services in a simple and compelling manner. These type of videos are developed to give additional information to customers who have already decided to purchase from you but need additional detail to finalize their decision. These types of interactive ads tend to be more expensive and are therefore appropriate for companies with larger marketing budgets.

Instant Video Suite

As the name suggests, Instant Video Suite is actually a suite of very closely integrated software that offers you a seamless way of creating video presentations without even realizing that you’ve used more than one piece of software for your project. This way, do not need to master any specific knowledge to use Instant Video Suite.

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Richard Sandoval has been in the graphic design business for over 20+ years and has added video editing and production to his services. He is currently owner of Rich Media Design Productions and works with corporate client and main street marketers to create dynamic graphic designs to improve their online and offline marketing with graphic design and video. For more info, you can view his Graphic and Web Design Portfolio at www.coroflot.com/public/individual_profile.asp?individual_id=175808&.