Fast Easy Tip

When it comes to online advertising you’re spoilt for choice with the variety of positions and types of ads available, the only hard part is picking one. In order to choose you need to be aware of which types of ad are out there, then you’ll be able to weigh up which ones can help you with a successful advertising campaign.

Text Ads/PPC:

Text ads are the oldest and most basic form of online advertising as they’re literally just text hyperlinks. Text ads can be placed anywhere on sites and are usually only a couple of sentence long, though the maximum limit is around 5 sentences. Text ads rely on their wording to attract clicks and still have a respectable click through rate (CTR) when compared to banner ads or skyscrapers. They’ll usually be sold on a PPC (pay per click) basis, meaning advertisers are charged an agreed rate every time the link is clicked.

Banner Ads:

Banner ads are probably the most popular online advertising option as the majority of sites will have banner advertising of some sort due to their size. Banners are typically 468×60 pixels so they nicely fit into most horizontal gaps and are often placed at the top of pages for maximum exposure. They can be a still ad or an animated image and they’ll click through to the site of the company advertising. Banners are sold in pretty much every way going, including CPM (cost per 1,000 views), PPC (pay per click) or weekly/monthly/yearly charges.

Pop-Up Ads:

Undoubtedly the most annoying type of online advertising is the pop-up ad. Pop-up’s happen when you open a certain web pages and your browser automatically opens up another page with the ad on. They’re not always full pages through they always fill up a larger chunk of your screen with an ad that is more often than not, completely unrelated to your interests or the website you’re on. Pop-up’s are mainly just seen as spam now and are avoided by most marketers and advertising specialists.

Unicast Ads:

Similar to pop-ups are unicast ads, though they’re seen as less annoying. Unicast ads are pop-ups that run TV commercials with full audio and video content. They have a much higher CTR than generic pop-ups as they require a click through to access the actual website.

Skyscraper/Sidebar Ads:

Skyscraper ads, also called sidebar ads, are the vertical images or creatives that are usually found running along the right hand side of a web page. They work in the same way banner ads do, except they’re often visible for longer period of time af the length of them means you cant scroll past them as easily. Because of this they tend to have a higher CTR, usually 2 or 3 times higher than banners.

Floating Ads:

Floating ads are another one that does what it says on the tin. Floating ads hover, usually in the middle of your screen, when you access certain web pages. They can last anything up to 30 seconds and are often big enough so that you can’t see much else unless you click off or it times out. They’re usually quite targeted and have a good CTR although they’re often banded in the same class as pop-ups for their annoyingness.

Peel Back Ads:

Peel back pretty do what it says on the tin. A peel back ad will usually appear in the top right hand corner of a webpage and will look like the corner of a page being peeled down. Once you click on it, it will completely peel back to reveal a full ad, obscuring a significant chunk of the page. Most of the time they’ll only feature on homepages, though they can be found throughout sites.

Expanding Ads:

Expanding ads are similar to peel back ads and are often designed as banner ads that sit the top of a webpage. Once you roll over the ad with your curser (you don’t need to click) it will then expand to a larger ad or sometimes a video, again, obscuring a lot of the page and drawing your attention to it.

Interstitial Ads:

Interstitial ads are full pages that can be inserted in between the current page you’re on, and the destination page you’ve just clicked through too. They’ll nearly always be relevant to the pages you’re on and can either be on a timer, giving views enough time to read them, or you’ll find a ‘Skip this ad’ button somewhere on the page (or often both).

Safelist Ads:

Safelist Ads are email ads submitted to safelists. Safelist users can send ads manually or by submitters. Click here to download the SMASS Auto-Safelist Submitter and start sending ads to hundreds of safelists right now!

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List building is an activity that successful internet marketers do every day. Adding people to your list results in all sorts of good things happening such as prospects for affiliate programs, customers, sales and repeat sales if you build it the right way. Are there shortcuts to building a great list to market to? No, but there are tried and true methods for adding people to your lists if you know where to look.

The one method I favor is what I call the piggyback list building method. You can take other people’s lists, borrow them and use them to build your own. Most people use this as a supplemental way to add people to their lists but it can also be used as a primary means of email marketing. One of the most commonly used lists that people borrow to build op-tin lists is safelists. Safelists are great but do have their limitations: Some are small and not great quality. You can get around this by using the services of a ranking service. With the huge number out there, you can often shop and even get great deals on solo ads that cover a huge number of safelist members you can get to in one email marketing mailing.

Ezines are the second most commonly used method of accomplishing piggyback list building and are well suited for this purpose. Many ezines are targeted to a specific group and offer a great opportunity to build an op-tin list from people who are looking for what you have to offer. The problem with these is it can be expensive to run a solo ad although you may find some that offer cheaper ad options.

List builders are the superior method of using piggyback list building and are great because they have a proven success rate in people who sign up from your email marketing mailings. List builders often run specials on their memberships and offer great value in their advertising. If you use them on a regular basis, you will notice that you will get a steady response rate which can be useful in planning an ad campaign particularly for affiliate marketing programs. They get my top recommendation for piggyback list building because they deliver and are totally reliable.

The trick with piggyback list building is to use email marketing mailings to mail to someone else’s list, get a decent response rate, and continue to add subscribers to your own list and to keep growing it at a steady pace. Once you start getting subscribers this way, you should nurture your relationship with them and give them something of value to keep them on your list. Smart internet marketers know the money is in the list, so make the commitment to grow yours and maintain it.

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Safelist marketers’ for some reason do not sell Private Label
Rights (PLR) products.

Imagine this…

You just finished writing your ad for your Private Label Rights
or Resell Rights product(s) you just put together.

You send your ad out to your safelists.

At the end of the day you have 5 sales for a product that cost
$27.

Not bad since you did not have to create the product or write
the sales letter.

Your effort only took about an hour.

Well… that’s exactly what happened to me when I advertised my
first Resell Right product.

My next Resell Rights campaign for a product that I sold for $37
brought in 11 sales within a few days.

Next, my “Adsense Marketers’ Toolkit”, which include Private
Label Rights as well as Resell Rights products brought in 15
sales in one week. And this was for a product that sold for $47.

I am still making sales from these products.

Now, I am mainly a Safelist “geek”. But once I discovered that I
could use safelists to sell Resell Rights products, I was off
and running.

Thats why it surprises me that more Safelist marketers’ do not
take advantage of PLR or resell right products.

Not sure why but if you go and look through your safelist ads
everything else is being sold but hardly no resell rights or
private label products.

I don’t understand especially when:

* Put your name as the author,

* Edit the contents and change the titles,

* Break the contents into articles,

* Offer the Basic/Master Resell Rights,

* Resell their Private Label Rights,

* Sell them on auction sites,

* Use them as bonuses,

* Add into your membership site,

* And much more! You can do ANYTHING you want with them.

On top of that these products are “dirt cheap” to buy.

Part of the reason may be that alot of safelist users are
newbies and simply do not understand the value and benefits of
PLR products.

Further, setting up webs sites for PLR products may be a problem
for some.

Even if setting up web sites are a problem there are PLR and
resell right affiliate programs that safelist marketers can
join where all you have to do is send out your ad and receive
100% commission.

The bottom line for marketers who use safelists as an
advertising medium is to start promoting Private Label Rights
and resell rights products.

For safelist users, Unless you have your own product… Private
Label Rights and Resale Rights products are the next best thing.

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