Many people mistakenly believe that their membership site income only comes from the monthly subscriptions that they receive. This is far from the truth.
While there is certainly a bulk of monthly income that streams in from the rebills, that’s just the tip of the iceberg.
What you have to realize is this: you members are customers. That makes your membership database a customer list.
Now, I’m not a proponent of bombarding your customers with a whole slew of offers day after day. I don’t believe in becoming an offer harlot where you do nothing but blast out offers for the sake of making a buck.
These are your CUSTOMERS. And as such they should be treated with regard.
But, at the same time, there are several different ways that you can make backend income from your membership site without blasting out an “offer of the day”.
Here are some ideas to help you turn your site into a profit-pulling machine.
1. Promote affiliate offers.
Affiliate marketing works really well within the membership site model because you’ve built up trust with your audience. They’ve seen your monthly content and know that you offer quality. They will trust your recommendations because you’ve offered good content in the past.
Choose affiliate offers that tie directly into popular topics within your membership site.
Re-read that last statement. It’s all about relevance.
Ebooks, video courses and short reports will add value for your members and boost your backend sales, but primarily as an ENHANCEMENT that is related to your content.
Post an article to your membership site members with good content and a link to the recommended product.
*TIP* What I have always found to work best is to promote an offer that “fuels” the content. Example: If I posted content that shares “7 Ways To Make Money With Ezine Articles” I might promote a software program that automates the distribution of ezine articles. If I shared content entitled, “7 Ways To Use PLR Videos To Up Your Profit” I might promote an offer that supplies members with PLR videos.
The offer becomes an extension of the content without competing with the content.
2. Sell advertising
You can charge a small fee per month to existing members or outside advertisers to display their text ads or display ads on your site. You can display advertising in the sidebars and just under the header of your membership site.
Search for advertising directories to list the advertising space and add the offer to your signature file in forums that you visit.
Create an “Advertise On This Site” link on your site pages. Mention advertising in your newsletter, etc.
You’ll start to see advertising dollars start to roll in the more you publicize the offer.
3. Offer personalized coaching
No matter how much instruction you provide inside of the membership forum, there will always be people who will want something a bit more hands on.
You can offer exclusive one on one coaching for members who want that extra help. You can charge this as a one-time fee or as a additional monthly subscription (sort of like a membership site within a membership site).
Alternatively, you can offer teleconference calls for membership site members for a small additional fee.
4. Sell your own advanced products
There are bound to be topics within your membership site that deserve special attention.
You can make backend sales by creating products around these topics and offering them to your members.
For example, if you’re running a membership site on weight loss you can create a special report on the best exercises to do to blast through a weight loss plateau. Offer this at a special price to your members.
You can also sell the same report at a higher price to non-members to drive traffic back to your website to grow your membership.
For even greater results, sell licensing to the report so other people can sell it to their lists and thus promote your membership site that is mentioned inside the report.
The ideas are limitless.
Again, the key is to make the special report fit with the content itself. It’s never a replacement for the content you share. It’s an extension of it.
5. Turn membership site content into individual products
Once you’ve built a good amount of content within your site, you can start using the content for other purposes. Package up your articles on a specific topic and sell them as a special report. You can even sell resell rights to the report so that your membership site’s name and link is distributed widely around the ‘net. You can do this with several different sections of your website to make some backend income and get new members for your website.
With one or several of these techniques you can create several streams of income from your membership site and attract new members.
Again, I want to emphasize that you should always take care of your members. Don’t treat them as bottomless pits that you want to continue dropping offers into. Present additional offers sparingly and strategically as we’ve mentioned today.
You’ll keep your members happy — and you’ll be happy as you make more money.
And if you’d like to KEEP your members LONG TERM, I can show you how to get a staggeringly high retention rate. Most members drop out after about 3-4 months max. I can show you how I keep my members 12 months easily! All from a membership site setup in less than 48 hours. Get all the details at www.marktse.com/recommend/jb/member/
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If you have been using Internet for a while, chances are that you have signed up at one or more membership web sites where you access some really good information and also download some new software or use a service after paying for it. You must have wondered at the number of users that seem to be registered there and the kind of money the site must be generating, just by being there! However, maintaining a large membership site is not that simple considering that it could cost the owner $1,500 or more. With membership site manager, however, it is possible to start a membership site without spending a huge amount of money on it.
If you have the right tool it is not too much to hope for your own membership site that can inexpensively make you an internet star overnight. You might have always wanted to do something different when at your 9-5 job. The easiest way to do this is to jump into the world of membership internet marketing that doesn’t need much investment but at the same time is a recurrent source of income.
Membership site manager have flexible scripts and are written with ease of use and several features in mind. These scripts make and configure accounts automatically, receive subscription renewal payments over PayPal etc., and suspend offensive accounts automatically. To be successful at the membership site business, you need to find a product that has not been marketed in the market heavily as yet but there are lots of people who want it. Making money has been nothing more than bringing traffic to your site and most sites selling membership scripts show you how to go about it through their resale rights packages.
Usually these sites provide you the resources to bring traffic to their sites and resell their products on the internet, and all the new sources as we come across them. Furthermore, the membership manager is a great asset because they are easy to use, value-for-money for communities, clubs, companies and one-man businesses to operate a database of subscribers, members, clients or vendors online. The software maintains a protected real-time database and helps you administer, operate your database online from anywhere.
Membership site manager provides secure access to managers to find, update and modify the member accounts. You can send emails or SMS messages to a single or community of users. You can display a calendar of events in the order of their dates and link them to further details. You can help members register to events they want to attend and as an administrator, you can print a list of attendees. To use this software, you do not require much technical skills. If you select a hosted, online solution, you can access it globally anytime.
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Free and Pro Safelists are two different types of safelist subscriptions.
Free safelists are a good way to test your product before assigning a budget to your marketing campaign. All you have to do is create an effective ad, sign-up for a free subscription, insert your ad where directed, and with one click, your message will be sent to thousands of other free members on the safelist.
You can usually only send your ad once a week with a free membership, and you will receive emails from all members on the free safelist. But it couldn’t be easier to update your ad weekly, and you will reach thousands of potential prospects with the ease of a single click.
Because of the amount of email you will receive with a Free membership, you must be sure that your email server has sufficient space, or your mail will be bounced back, effectively closing you out of the safelist until you clear your inbox. Some free safelists will remove you from the list entirely if you bounce mail more than a certain number of times.
Also, be aware that many free safelists do not allow hotmail and other free email accounts. It’s important to understand and follow the rules of any safelist. But remember, Free subscriptions means free advertising, with the guarantee of safe mailing because your mail will never be viewed as spam.
Pro membership is a paid subscription and offers additional benefits. You are allowed to send your ads more frequently, usually around three or four times per week. Some Pro memberships allow you to update your mail daily, which also means you can change the product or service you are promoting regularly. Additionally, you will only receive mail from other paid members, substantially reducing the amount of ads in your inbox.
Some safelists let you personalize your messages by adding headers and footers, and the character count of your email is usually substantially greater with a Pro membershp than with a free membership. Some additional benefits with a Pro subscription include:
- Free link tracking to other paid members, which includes tracking hits, browser type, and operating systems, etc.
- One-click submission of ads
- Virus protection
- banner advertising
- activate or deactivate vacation mode
- affiliate programs
- ads saved in list’s database
- greatly reduce the number of emails you receive daily
- extra bonus downloads
- send ads in text or html format
- auto email cleaners
- URL trackers
It is sometimes a good idea to test your ad out in a free membership. Try out different headlines, copy, graphics, and text, and then when you have discovered what works for your product or service, upgrade to a Pro membership.
Try out a few different Free safelists first, and track your responses. You will find that some lists work better for your needs than others. Keep track for the first few weeks, and upgrade only to those lists that your have received a good response from.
Different safelists have different benefits and extras, so check out dozens before you begin signing up. Once you do, you’ll be on your way to an extremely effective marketing campaign as long as you monitor your safelists accounts carefully.
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