List building is an activity that successful internet marketers do every day. Adding people to your list results in all sorts of good things happening such as prospects for affiliate programs, customers, sales and repeat sales if you build it the right way. Are there shortcuts to building a great list to market to? No, but there are tried and true methods for adding people to your lists if you know where to look.
The one method I favor is what I call the piggyback list building method. You can take other people’s lists, borrow them and use them to build your own. Most people use this as a supplemental way to add people to their lists but it can also be used as a primary means of email marketing. One of the most commonly used lists that people borrow to build op-tin lists is safelists. Safelists are great but do have their limitations: Some are small and not great quality. You can get around this by using the services of a ranking service. With the huge number out there, you can often shop and even get great deals on solo ads that cover a huge number of safelist members you can get to in one email marketing mailing.
Ezines are the second most commonly used method of accomplishing piggyback list building and are well suited for this purpose. Many ezines are targeted to a specific group and offer a great opportunity to build an op-tin list from people who are looking for what you have to offer. The problem with these is it can be expensive to run a solo ad although you may find some that offer cheaper ad options.
List builders are the superior method of using piggyback list building and are great because they have a proven success rate in people who sign up from your email marketing mailings. List builders often run specials on their memberships and offer great value in their advertising. If you use them on a regular basis, you will notice that you will get a steady response rate which can be useful in planning an ad campaign particularly for affiliate marketing programs. They get my top recommendation for piggyback list building because they deliver and are totally reliable.
The trick with piggyback list building is to use email marketing mailings to mail to someone else’s list, get a decent response rate, and continue to add subscribers to your own list and to keep growing it at a steady pace. Once you start getting subscribers this way, you should nurture your relationship with them and give them something of value to keep them on your list. Smart internet marketers know the money is in the list, so make the commitment to grow yours and maintain it.
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Featured Tips by Tom Dahne
The most effective ads to use on a safelist are brief, targeted ones. The ad should be a teaser rather than a selling tool. The intent is to get the receiver to click on the link to your URL in order to access your opt-in form.
It’s not a good idea to put everything in one ad. Most people that read safelist ads do not have the time or patience to read long, wordy ads. You will lose your reader’s attention. Short, clever ads are the most effective when marketing using a safelist.
Keep your copy short and pointed. The point of the ad is to get people interested – not to sell the product or service. The subject line is the most crucial because it will determine if they read your email or not. Consider what subject lines have caught your attention and then determine what about it was effective.
Good subject lines include ones that pose a question or indicate that the email will answer a question. Make your subject lines no more than 5 or 6 words, and avoid overused words such as “Free,” “Amazing,” “Remarkable,” and “Opportunity.” Make sure to use different subject lines on different days, or people will just tend to delete your email.
One last point – your subject line must be relevant to your ad. If you use misleading subject lines, you are liable to get banned from the safelist.
Using Safelists to Generate Leads:
The key to a successful online marketing campaign is email advertising. And these emails should all be aimed at generating targeted mailing lists. The more lists you have, and the more diversity among your lists, the greater your marketing potential.
The best way to use safelists is not to actually sell your product or goods, but to generate leads. Include a link to your website in your safelist ad, and be sure the ad is enticing enough to make the recipient want to click on your link.
Your link should lead to an opt-in form on your website, which is then linked to an autoresponder. The autoresponder should be set up to generate more information about your product or services that you are attempting to sell.
Make sure the information supplied by the autoresponder focuses on the benefits of your product or service. Figure out what problems your product solves, and use that information as your selling handle. The goal is to get your leads to join your opt-in mailing list.
To make the prospect even more enticing, consider offering a free bonus if they join your opt-in mailing list. Your bonus could be a number of different things, including a link to download a free ebook, an article, report, free ebook library, free ezine, free ecourse, etc.
Once you get people to join your mailing list, your goal is to repeatedly contact them with more and more information about your product or your series of products. Eventually, they will either make a purchase or opt out of the auto responder.
Since the majority of people who read safelist emails do not have a lot of time, the shorter and more targeted the ad, the more effective it will be. Remember, the ad should be directed to making the recipient curious enough to click on your URL link with the intention of getting them to opt-in to your mailing list.
Once they opt-in to your mailing list, you want to keep giving them incentives to stay with you. More bonus offers and the promise of more information about products and/or services is highly effective.
For example, you can offer them a free ebook along with the right to reproduce it or with resale rights. In addition, include more links inside this ebook to other products and services on your website. This is a very effective way to keep building up your mailing list, since every person who is then given or sold this ebook will be able to click on a link that takes them to your website and opt-in list.
Once you have built up opt-in mailing lists, you must learn how to effectively use them in order to change those potential leads into actual customers. The best way to make this happen is to offer them some kind of knowledge that is useful to them and contains quality information. Once you give your prospects something they can actually use, the possibility of them returning the favor and purchasing your product and service grows exponentially.
Another important factor is consistency. Make sure you maintain continual contact with the members on your opt-in list. Keep sending them valuable offers with links to your website. The more aggressive you are, the greater your possible sales.
Make every offer work for you as a sales tool. For example, when you send out a free article, include an offer for the second part available through an autoresponder.
Keep giving your prospects quality information and bonus offers that lead them back to your website over and over and you will garner loyal customers who generate steady profits.
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Opt in email safe lists can be one of the best online marketing strategies for getting your website immediately in front of possibly thousands of people.
A safe list is a list of email addresses of people who have joined and agreed to receive email from other members of that list. You can also send email to other members of that list.
Messages sent to a safe list are not considered Spam because the members on the list have agreed to receive email from the other members. What a great opportunity to market your services or products for Free!
Some of the benefits of Safe Lists are:
1. You can email to thousands using free or paid safe lists.
2. You can get quicker responses since you send your ad to the list immediately.
3. You can test your ad before spending a lot of money on other marketing strategies.
4. You can track your best ads. The trick is to have a good attention getting headline.
5. You can save money since this is an inexpensive way of marketing.
6. You can reach a greater number of people in a shorter amount of time.
When you first visit a website that is hosting a safe list it should look professional in design and not just something that was thrown together in a few minutes. If the website does look professional then the website owner will be more likely to moderate the list a lot closer and be more willing to force the rules if another member of the safe list should happen to be taking advantage of the list.
Some rules that safe lists have are:
1. No Adult or illegal activity posts
2. One post per day
3. No auto responders
4. No bounced mail
5. No collecting of email addresses
6. You must agree to receive messages from the list
Getting the most out of safe lists:
1. Choose your lists carefully, the more targeted the list the more response you will have. If you ad involves network marketing, then look for lists with that subject.
2. Your headline is very important and if you do not stand out and capture the readers attention then they will move on.
3. You must follow up! It usually takes someone up to 6 times of viewing your ad before they respond. Follow up with interested people often and increase your chances of success.
4. Track your ads so you know which ones are working and which headlines pull the best. After one month if a safe list is not working for you then un-subscribe!
5. If a free safe list is working for you then pay the monthly fee so you can send your ad to the list more often. Free safe lists only allow you to send your ad once a week.
6. Join several safe lists. Paid safe lists are usually of higher quality then the free ones. Just remember to test which ones have the best response and get rid of the ones that are wasting your time.
7. Since there are so many lists out there find out how any members they have so that you can determine whether or not it is worth joining. The member count is usually displayed on the home page of the safe list.
8. Important! Make sure you subscribe to safe lists using an email address that can handle getting a lot of email, do not use your regular email address!
Advertising with safelists is only one tool in your marketing arsenal. It can help you determine whether your ads are working. Then you can explode your business by utilizing these successful ads with the rest of your marketing campaign!
Click Here to Download the No.1 Rated SMASS Auto-Safelist Submitter Right Now!
==> www.marktse.com/smass/
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Joe Rispoli has been involved in online marketing for over 10 years. He believes that the secret to success is to gain knowledge and take action using that knowledge. Visit his site at UcanTo.
