Fast Easy Tip

Featured Tips by Marcel Vinson

With the term private label rights being constantly thrown around, it’s no wonder that so many people want to know what they are. Like so many things, it’s just a fancy way to say a pretty simple thing. Private label rights (commonly referred to as PLR) refer to the rights to change or sell something and put your own name on them. Though there can be restrictions on what these rights do or don’t allow you to do, they universally allow you to resell or redistribute under your own name and make changes.

So now that you know what they are, what can you do with them? The good news is that there is a done of things that you can do with PLR media to earn money, ranging from easy tactics to more advanced strategies. Here are a few examples, just to give an idea and get your creative juices flowing.

1. Research – if you want to learn a lot about a given topic quickly, Private Label Rights can be a great way to go, simply because you can pick whatever media you like best and will learn quickest from. The one caveat to this is to find a good source, because learning from poorly written PLR does you no good. This is one of the reasons that membership sites are good to find; you can always trust the source of the information and products.

2. Direct Resale – this method is great if you already have a mailing list or other consumer base. It takes very little time or effort, and generates fantastic profit margins. The two main things to watch out for are to make sure that the product is very high quality, and to make sure that you have to systems in place for customer support of whatever product you are reselling. Nothing is worse than finding out there is a programming bug when you don’t know how to program!

3. Make your own – a more advanced method that requires some time, you can alter whatever Private Label Rights products you have to improve them, and charge more. While this is unquestionably the best method, it takes the most time and requires a large consumer base to ensure that the time invested is paid for. Also be careful that you don’t overcharge for something you improved, refunds don’t do you any good!

Now that you not only know what Private Label Rights, but also how to use them, go get started!

Click Here to Download Instant Source Code Private Label Rights Products Package Right Now:

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Marcel Vinson is an Internet Marketer, Private Label Rights Products producer, entrepreneur, father, Sports fan, and friend. See what everyone is talking about at MarcelVinson.com

Featured Tips by Mark Tse

Many information marketers have the erroneous belief that
if they find a market with too many competitors, they
shouldn’t write an ebook for that audience.

To the contrary, competition can be beneficial for a
variety of reasons including –

* Researching.

If there IS a lot of competition, you can reasonably expect
there this to be a lucrative marketplace. Generally
speaking, a large product and service line means there is
large consumer interest and demand. I encourage you to
LOOK for markets with lots of competition as it’s a
shortcut to researching where revenue is available.

* Partnering.

The more competition there is, the more likely you can find
other like-minded marketers to partner with in cross
promotion efforts, co-op advertising, and other related
joint ventures. This is especially true if your ebook is
“related” to other ebooks without DIRECTLY competing with
them. (I.E. Raising metabolism is “related” to cutting
calories in that they are both agents of weight loss.)

* Educating.

Another reason why competition is good is simply because
your target audience is educated, at least in part, on
someone else’s dime. That is, the marketing materials of
your competitors educates the market on why the products
are necessary or beneficial. A good example is this: many
marketers “educated” consumers on the need for using audio
and video on their web sites, opening the door to a variety
of related products and services to be sold.

So, competition isn’t always a bad thing. It can be a good
thing for these reasons and a handful of others.

But …

The challenge comes in when you want to stand out among the
competition so YOU can get marketplace interest.
There are many ways to stand out by creating your own “USP”
(Unique sales proposition) that could be covered here, but
I want to mention is this –

Create a demographical version of your ebook.

Let me give you an example –

Let’s suppose you are going to write an ebook entitled,
“Weight Loss Secrets”. So, you write it and then you
create a “demographical version” that is entitled, “Weight
Loss For Christians”.

Other examples might include –

* Time Management For Homeschoolers
* The Internet Marketer’s Diet
* The Senior Citizen’s Guide To Investing
* How Ace Your First Teacher Interview
* How To Get A Hot Date: College Student Edition
* Fundraising For Youth Groups

All you would need to do in order to create this
“demographical version” of your ebook is take the same
exact ebook you’ve written (your “regular” version) and add
some specific references and ideas that relate to the
particular demographic you’ve chosen.

* If you decide to create “How to Get A Hot Date: College
Student Edition”, then you’d add in a few references to
specific places a college student can find a date that
wouldn’t apply to your regular audience (I.E. Frat party),
as well as pick-up lines, first-date ideas, practices and
other content that apply only to college students.

In other words, you share the same content, but you speak
THEIR specific language and provide ideas that THEY can put
into practice in their setting.

The PRINCIPLES of finding dates may be the same across the
board, but the PRACTICES of finding dates are completely
different for college students and widowed senior citizens!

And if you can get creative in your content, you can make
your demographical version even more appealing.

Your “regular” version may have 5 main practices for time
management. But in your “demographic version” those
practices become 5 “Homeschooling Habits”.

So, what’s in this for YOU as the author?

Let’s take a look at a couple of noteworthy advantages -

Firstly, you STAND OUT among your competition. As a
Christian, I can tell you that if 20 ebooks were available
on weight loss and one of them specifically mentioned being
for believers, I’d immediately take a look at that one.

Secondly, you EXPAND OUT among your competition. Now you
can market your ebook to TWO entirely different audiences.
For example: You can look for “weight loss” ezines and buy
advertising in them. But, you can also look for
“Christian” ezines (that have NOTHING to do with weight
loss) and buy advertising in them. This allows you to
reach audiences that you likely would have never been able
to reach!

Then, it’s simple a matter of doing it again for other
demographics.

Rinse. Repeat. Reprofit.

Start with ONE demographic and move on to many others …

* Christians
* Homemakers
* Senior citizens
* Students
* First-timers
* Newlyweds
* Office Workers
* Teachers
* WAHMs

The list could go on and on.
Most information products can be custom-tailored for
different demographic groups to STAND OUT among the
competitors … and open up the door to new contacts that
might never be reached through other means.

If you want to STAND out and EXPAND out then create one or
more “demographical versions” of your ebook.

Like a screaming child at the library, you’ll get
attention!

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This article is written by Mark Tse. Mark shares free tips, articles and downloads about Internet Marketing. You can visit his blog and read his latest posts here:

www.marktse.com/blog/

Featured Tips by Mark Tse

I’ve always been impressed with those who seem to always be
ahead of the pack when it comes to new ideas.

When I first started publishing information products
online, I thought that certain people had a crystal ball
they gazed into. Or some top-secret contact who was
providing them with inside information.

Over time, I realized that it wasn’t magic that allowed
these people to come up with red-hot ideas on demand. It
was simply that they knew where to look.

I soon discovered many places where ideas seemed to always
be found. I call these places “idea hangouts”. Here are
three of my favorites where you can find ideas for your
next ebook anytime you want. Almost like a genie granting
you three wishes…

1. GOOGLE.COM.

Google is the ultimate “idea hangout”. There are so many
ways to mine the gold in Google’s amazing search database
that it would take another article to graze the surface of
this enormous iceberg.

What I want to mention are just two quick ways to find
ideas by searching Google.

- Identify Listings.

Search for a broad topic related to your area of interest
or expertise. (I.E. “Tennis”, “Weight loss”,
“Homeschooling”.) Look at all of the web sites listed in
the index of returned results. You’ll likely find some
ideas for information products right there in the first
couple of pages.

- Identify Advertisers.

You’ll probably notice small ads either at the top of the
page or to the right of the page (or both!). These
advertisers represent your competition. They also
represent your thermometer for taking the temperature of
your market and gauging interest in specific topics.
Chances are, what they’re selling you should be selling.

In both of these examples, you can click through to the web
pages of the sites listed and study their respective sales
pages. Look specifically at the “bullet points”. Each of
these represents a potential idea for your next ebook.

2. AMAZON.COM.

From the world’s largest search engine we move to the
world’s largest bookstore. At Amazon.com you’ll really get
your creative juices fired up.

Again, you’ll want to search the listings by entering a
keyword or keyphrase into the search box on the main page
at Amazon.com.

You’ll get a returned listing of numerous books, courses
and other periodicals. Search these listed items for ideas
for your own ebook.

— Example —

If you were to search for “Homeschooling”, you’d find a
variety of ideas just waiting in the listing of books
available, including: homeschooling for special needs
children, getting starting in homeschooling, choosing
curriculum, homeschooling field trips, homeschooling
support groups, homeschooling for various ages (I.E. Pre-K,
Elementary, Junior High, High School, etc.), homeschooling
for Christians, etc.)

Any of these listings (and the dozens of others listed)
would be great ideas for the topic of your next ebook.

— Example —

Pay particular attention to the first page of the listing.
Amazon ranks their listings based on popularity of actual
sales volume. In other words, #1 is a better seller than
#50. This is a ready-made indicator of demand!

3. MAGAZINES.COM.

After visiting the world’s largest search engine and the
world’s largest bookstore, it’s time to take a quick stop
at the world’s largest periodical store, Magazines.com.

You’ll find every imaginable magazine listed at this site.
The interesting part (and useful to you as a research tool)
is this: you’ll also find the COVER of usually a recent
copy of each magazine.

That is, you can search for “Parenting” and the engine will
return a listing of magazines related to that topic. You
can then click on the image of the magazine cover and
you’ll be shown a larger copy of that cover where you can
read the contents. (I.E. “How To Raise A Stubborn Child”,
“27 Ways Discipline In Public” and “The Real Key To Your
Child Getting Better Grades”.)

Each of these “cover stories” represents an idea for your
next ebook.

The best part about it is this: the publishers of these
magazines have done the research for you! They’ve measured
the level of interest for these ideas and found it high
enough to warrant not only writing content about them, but
referencing that content on the cover of the magazine!

That’s your hint. People want this information.

So, there you have it, 3 “idea hangouts” where you can find
ready-made, in-demand, red-hot topics for your next ebook.

Happy hunting!

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This article is written by Mark Tse. Mark shares free tips, articles and downloads about Internet Marketing. You can visit his blog and read his latest posts here:

www.marktse.com/blog/