Fast Easy Tip

Featured Tip By Iszuddin Ismail

Have you seen one of those post-it pop-up? The one that
looks so realistic, with awesome shadow effect. If you
don’t know what I am talking about, try opening the
following website:

www.marktse.com/recommend/unblockable-popup/

They look awesome don’t they?

And something like this is always good for your web
marketing campaign. One reason, it never gets blocked
by pop-up blockers. And another, it really grabs the
attention of your web visitors.

This is good when you want to increase subscription
rate to your ezine, or promote an affiliate program,
or even increase sales.

But you wonder, how do they do it? You thought that you
can achieve similar result, and you try, and try, and
try … you tried GIF image, JPG image, none of those
can get the job done.

But there’s one thing that you just don’t know. Many
pro web programmers know this, but not the normal web
designers … maybe even most web designers don’t know
how to do this.

The secret is in PNG image format.

PNG image format is the little-known image format that
you can use on the web. PNG image format is unique
because you can do the Alpha effect with it. The Alpha
effect is where you set transparency factor on certain
areas on the PNG image. That is what makes the shadow
looks so real.

With the Alpha effect, you can set transparency factor
from 0% to 100%. So it can be 30% transparent, 50% or
even 79%. Have a look at the pop-up again, and take a
close look at the shadow – Now you know how it’s done.

But there is just one problem – Internet Explorer don’t
really support PNG image format. While you can still
call PNG image format using the IMG tag, Internet
Explorer ignores Alpha factor. In Internet Explorer,
PNG image just don’t appear properly.

So how do we solve this …

Luckily you can still call PNG image in Internet
Explorer and have the Alpha reflected using a special
CSS command. It’s the AlphaImageLoader().

But this will lead to another problem. Before you can
call the PNG image, you first need to identify the
browser your web visitor is using. If the visitor is
using Firefox, Opera, Netscape or any others, you can
call the PNG using the IMG tag. But if it’s Internet
Explorer, you need to use the AlphaImageLoader().

And of course, this can always be solved with a bit of
Javascripting. And with a little more Javascript and
CSS, you can have the PNG image floating over your web
content. You can even make the pop-up disappear using
the OnClick event trigger.

If you’d like a complete code and PNG image to your own
photorealistic post-it pop-up, try visiting WOW Pop-Up.
Below is the URL address for WOW Pop-Up where you can
get a free set of the code and the PNG graphic.

Iszuddin Ismail published the WOW Pop-Up and is giving away free code and PNG graphics to your own photorealistic post-it pop-up. Get a set of four PNG pop-up graphics for free. www.marktse.com/recommend/unblockable-popup/

Search Engine Optimization is a process of choosing the most appropriate targeted keyword phrases related to your site and ensuring that this ranks your site highly in search engines so that when someone searches for specific phrases it returns your site on tops. It basically involves fine tuning the content of your site along with the HTML and Meta tags and also involves appropriate link building process.

The most popular search engines are Google, Yahoo, MSN Search, AOL and Ask Jeeves. Search engines keep their methods and ranking algorithms secret, to get credit for finding the most valuable search-results and to deter spam pages from clogging those results.

A search engine may use hundreds of factors while ranking the listings where the factors themselves and the weight each carries may change continually. Algorithms can differ so widely that a webpage that ranks #1 in a particular search engine could rank #200 in another search engine.

New sites need not be “submitted” to search engines to be listed. A simple link from a well established site will get the search engines to visit the new site and begin to spider its contents. It can take a few days to even weeks from the referring of a link from such an established site for all the main search engine spiders to commence visiting and indexing the new site.

If you are unable to research and choose keywords and work on your own search engine ranking, you may want to hire someone to work with you on these issues.

Search engine marketing and promotion companies, will look at the plan for your site and make recommendations to increase your search engine ranking and website traffic. If you wish, they will also provide ongoing consultation and reporting to monitor your website and make recommendations for editing and improvements to keep your site traffic flow and your search engine ranking high. Normally your search engine optimization experts work with your web designer to build an integrated plan right away so that all aspects of design are considered at the same time.

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This article is written by Mark Tse. Mark shares free tips, articles and downloads about Internet Marketing. You can visit his blog and read his latest posts here: www.marktse.com/blog/

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You may reprint this free article on your own website, blog, and ezine by reserving the resource box with clickable active links.

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