Featured Tips by Mark Tse
I’ve always been impressed with those who seem to always be
ahead of the pack when it comes to new ideas.
When I first started publishing information products
online, I thought that certain people had a crystal ball
they gazed into. Or some top-secret contact who was
providing them with inside information.
Over time, I realized that it wasn’t magic that allowed
these people to come up with red-hot ideas on demand. It
was simply that they knew where to look.
I soon discovered many places where ideas seemed to always
be found. I call these places “idea hangouts”. Here are
three of my favorites where you can find ideas for your
next ebook anytime you want. Almost like a genie granting
you three wishes…
1. GOOGLE.COM.
Google is the ultimate “idea hangout”. There are so many
ways to mine the gold in Google’s amazing search database
that it would take another article to graze the surface of
this enormous iceberg.
What I want to mention are just two quick ways to find
ideas by searching Google.
- Identify Listings.
Search for a broad topic related to your area of interest
or expertise. (I.E. “Tennis”, “Weight loss”,
“Homeschooling”.) Look at all of the web sites listed in
the index of returned results. You’ll likely find some
ideas for information products right there in the first
couple of pages.
- Identify Advertisers.
You’ll probably notice small ads either at the top of the
page or to the right of the page (or both!). These
advertisers represent your competition. They also
represent your thermometer for taking the temperature of
your market and gauging interest in specific topics.
Chances are, what they’re selling you should be selling.
In both of these examples, you can click through to the web
pages of the sites listed and study their respective sales
pages. Look specifically at the “bullet points”. Each of
these represents a potential idea for your next ebook.
2. AMAZON.COM.
From the world’s largest search engine we move to the
world’s largest bookstore. At Amazon.com you’ll really get
your creative juices fired up.
Again, you’ll want to search the listings by entering a
keyword or keyphrase into the search box on the main page
at Amazon.com.
You’ll get a returned listing of numerous books, courses
and other periodicals. Search these listed items for ideas
for your own ebook.
— Example —
If you were to search for “Homeschooling”, you’d find a
variety of ideas just waiting in the listing of books
available, including: homeschooling for special needs
children, getting starting in homeschooling, choosing
curriculum, homeschooling field trips, homeschooling
support groups, homeschooling for various ages (I.E. Pre-K,
Elementary, Junior High, High School, etc.), homeschooling
for Christians, etc.)
Any of these listings (and the dozens of others listed)
would be great ideas for the topic of your next ebook.
— Example —
Pay particular attention to the first page of the listing.
Amazon ranks their listings based on popularity of actual
sales volume. In other words, #1 is a better seller than
#50. This is a ready-made indicator of demand!
3. MAGAZINES.COM.
After visiting the world’s largest search engine and the
world’s largest bookstore, it’s time to take a quick stop
at the world’s largest periodical store, Magazines.com.
You’ll find every imaginable magazine listed at this site.
The interesting part (and useful to you as a research tool)
is this: you’ll also find the COVER of usually a recent
copy of each magazine.
That is, you can search for “Parenting” and the engine will
return a listing of magazines related to that topic. You
can then click on the image of the magazine cover and
you’ll be shown a larger copy of that cover where you can
read the contents. (I.E. “How To Raise A Stubborn Child”,
“27 Ways Discipline In Public” and “The Real Key To Your
Child Getting Better Grades”.)
Each of these “cover stories” represents an idea for your
next ebook.
The best part about it is this: the publishers of these
magazines have done the research for you! They’ve measured
the level of interest for these ideas and found it high
enough to warrant not only writing content about them, but
referencing that content on the cover of the magazine!
That’s your hint. People want this information.
So, there you have it, 3 “idea hangouts” where you can find
ready-made, in-demand, red-hot topics for your next ebook.
Happy hunting!
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This article is written by Mark Tse. Mark shares free tips, articles and downloads about Internet Marketing. You can visit his blog and read his latest posts here:
www.marktse.com/blog/
Featured Tips by Mark Tse
On the internet, content is known as “the king”. People visits a site not for the flashy graphics nor the wonderful website designs, but because of the information they learn from the website.
Having high quality content not just attract visitors, it also attracts search engines to visit your sites more and increase your search engine placements. However, in order to get more traffic that can turn into money, you’ll need repeat visitors who are eager to read your new update on your content site.
Therefore, your website should have rich, premium, informative content to capture repeat visitors and more search engine traffic.
Here are some simple tips that would help you build a content site that can attract more repeat visitors:
– Make sure your website’s layout is simple and easy looking to the visitors’ eyes. Don’t add too many flashy features in your webpage to disturb your visitors’s focus when they are reading on your content.
– Always remember the most important part in your content is the headline and the first few paragraphs. Whether your reader will read on or not heavily depends on the attractiveness on these parts. Always try to capture their interests and give them what they want to know.
– Update your website with fresh new content frequently. When your visitors revisit your site and find you have not add new content, they will visit elsewhere immediately. And if this situation goes on, they will not visit your site again. Besides, search engines love websites that update content frequently, and give them higher search rank.
– You should consider to use blogs. Blogs are very easy to set up and update. Once you have entered your entries, all you have to do is to click a button to publish them. And blogs are getting indexed fast and easily in most search engines!
Content is king, and you can take benefit from it easily!
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This article is written by Mark Tse. Mark shares free tips, articles and downloads about Internet Marketing. Click here to visit his blog and read his latest posts here:
www.marktse.com/blog/
Featured Tips by Richard Sandoval
With the explosion of video sharing and viral videos, there are a variety of video marketing ideas available but not all are applicable to every type of business. The following ideas discuss developing content for businesses that sell products and to some extent can be modified to work for some services.
1) Product Demonstrations
Product demo videos usually are made to demonstrate how your product works ( the step-by-step instructions) and highlights the features that differentiate your product from that of your competitors. However, you should make sure that you weave in the benefits of your product on your video script. Software screen captures, such as those taken by Camtasia or Screenflow, or a high impact demo by a presenter are all excellent ways of showing how your product or service works. In business to consumer marketing, these would be targeted at buyers of larger ticket items who want additional, detailed information about your product.
A popular example of this type of video is Blendtec’s blender ad campaign on YouTube.
2) Product Presentations
Product (or service) presentation videos are usually beneficial early in the buying cycle. Product or service presentations focus on benefits of your product from your customer’s perspective. This type of video should speak clearly to the specific reasons why your product solves a specific business or personal problem. They are used to help your customers and prospects showcase the benefits of your products and services, provide your customer your unique selling proposition and help differentiate your product from those of your competitors.
3) Product Reviews
Ideally, your business would benefit by product reviews that are provided by a trusted third party. However, customer product reviews can really work as well. Using a variety of search terms on Google, or another search engine, you can find third party video reviews from sites like YouTube, Facebook and various business portals. Only link to these sites if they provide credible video content about your product or service. You can also partner or joint venture with trusted third parties to create video product reviews for your own products.
4) Visual Stories
Quickly rising in popularity, visual stories employ illustrations, animations, Flash animations and motion graphics with a voice-over to explain complex products or services in a simple and compelling manner. These type of videos are developed to give additional information to customers who have already decided to purchase from you but need additional detail to finalize their decision. These types of interactive ads tend to be more expensive and are therefore appropriate for companies with larger marketing budgets.
Instant Video Suite
As the name suggests, Instant Video Suite is actually a suite of very closely integrated software that offers you a seamless way of creating video presentations without even realizing that you’ve used more than one piece of software for your project. This way, do not need to master any specific knowledge to use Instant Video Suite.
Click Here to Download Instant Video Suite Right Now and Receive Instant Video Streamer – FREE:
==> www.sourcecodeproducts.com/3/instant-video-suite/
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Richard Sandoval has been in the graphic design business for over 20+ years and has added video editing and production to his services. He is currently owner of Rich Media Design Productions and works with corporate client and main street marketers to create dynamic graphic designs to improve their online and offline marketing with graphic design and video. For more info, you can view his Graphic and Web Design Portfolio at www.coroflot.com/public/individual_profile.asp?individual_id=175808&.
