Fast Easy Tip

When it comes to online advertising you’re spoilt for choice with the variety of positions and types of ads available, the only hard part is picking one. In order to choose you need to be aware of which types of ad are out there, then you’ll be able to weigh up which ones can help you with a successful advertising campaign.

Text Ads/PPC:

Text ads are the oldest and most basic form of online advertising as they’re literally just text hyperlinks. Text ads can be placed anywhere on sites and are usually only a couple of sentence long, though the maximum limit is around 5 sentences. Text ads rely on their wording to attract clicks and still have a respectable click through rate (CTR) when compared to banner ads or skyscrapers. They’ll usually be sold on a PPC (pay per click) basis, meaning advertisers are charged an agreed rate every time the link is clicked.

Banner Ads:

Banner ads are probably the most popular online advertising option as the majority of sites will have banner advertising of some sort due to their size. Banners are typically 468×60 pixels so they nicely fit into most horizontal gaps and are often placed at the top of pages for maximum exposure. They can be a still ad or an animated image and they’ll click through to the site of the company advertising. Banners are sold in pretty much every way going, including CPM (cost per 1,000 views), PPC (pay per click) or weekly/monthly/yearly charges.

Pop-Up Ads:

Undoubtedly the most annoying type of online advertising is the pop-up ad. Pop-up’s happen when you open a certain web pages and your browser automatically opens up another page with the ad on. They’re not always full pages through they always fill up a larger chunk of your screen with an ad that is more often than not, completely unrelated to your interests or the website you’re on. Pop-up’s are mainly just seen as spam now and are avoided by most marketers and advertising specialists.

Unicast Ads:

Similar to pop-ups are unicast ads, though they’re seen as less annoying. Unicast ads are pop-ups that run TV commercials with full audio and video content. They have a much higher CTR than generic pop-ups as they require a click through to access the actual website.

Skyscraper/Sidebar Ads:

Skyscraper ads, also called sidebar ads, are the vertical images or creatives that are usually found running along the right hand side of a web page. They work in the same way banner ads do, except they’re often visible for longer period of time af the length of them means you cant scroll past them as easily. Because of this they tend to have a higher CTR, usually 2 or 3 times higher than banners.

Floating Ads:

Floating ads are another one that does what it says on the tin. Floating ads hover, usually in the middle of your screen, when you access certain web pages. They can last anything up to 30 seconds and are often big enough so that you can’t see much else unless you click off or it times out. They’re usually quite targeted and have a good CTR although they’re often banded in the same class as pop-ups for their annoyingness.

Peel Back Ads:

Peel back pretty do what it says on the tin. A peel back ad will usually appear in the top right hand corner of a webpage and will look like the corner of a page being peeled down. Once you click on it, it will completely peel back to reveal a full ad, obscuring a significant chunk of the page. Most of the time they’ll only feature on homepages, though they can be found throughout sites.

Expanding Ads:

Expanding ads are similar to peel back ads and are often designed as banner ads that sit the top of a webpage. Once you roll over the ad with your curser (you don’t need to click) it will then expand to a larger ad or sometimes a video, again, obscuring a lot of the page and drawing your attention to it.

Interstitial Ads:

Interstitial ads are full pages that can be inserted in between the current page you’re on, and the destination page you’ve just clicked through too. They’ll nearly always be relevant to the pages you’re on and can either be on a timer, giving views enough time to read them, or you’ll find a ‘Skip this ad’ button somewhere on the page (or often both).

Safelist Ads:

Safelist Ads are email ads submitted to safelists. Safelist users can send ads manually or by submitters. Click here to download the SMASS Auto-Safelist Submitter and start sending ads to hundreds of safelists right now!

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One thing you should be doing when marketing on the internet is trying to get traffic from many different sources. One of those that many people over look is Safelists. In this article we will look at 4 things you can do to make sure safelist marketing works for you.

The basic premise behind safelists is that you agree to receive email messages from advertisers and in return you get to send email messages to them. Here is one thing that immediately comes to mind.

I Do Not Like To Read Email.

Email is one of the biggest waste of my time everyday. Right away I will need to look forward to reading email for safelists to work for me. You may feel the same way. So here is how we will get around that.

1. Set up a separate email account with GMail for all Safelist email. This separates it from your normal email. You do that with Google and it is very easy to set up an account with them. Because of spam filter issues you are better off not to use Hotmail or Yahoo for your safelist email marketing account.

2. When joining safelists you will be better off to avoid the ones that have a membership comprised of auto submitter users. You want real people submitting ads to you and you want real people viewing your ads. A good place to start is TrafficHoopla.com. Here are 20 safelists you can join that are working for others.

3. Take the time to skim your emails. Just deleting all of them can hurt you more than help you. First of all in fairness how will your ads get read if they are mass deleted. Secondly you can really improve your marketing efforts by watching for catchy ads that you could use for your own emails. Not copy directly, but to rewrite for your specific product.

4. Credit based safelists are they way to go because you will get your emails open. It operates along the same line as traffic exchanges when people click on your ad and view it before going to the next ad. With safelists credits are earned for reading emails. You will get more chances to have your messages read as you build up more credits.

This is 4 things you must do for safelists marketing to work for you. This will take some hard work. It is not a shot in the arm marketing approach, but if done with consistency over a period of time can work to increase the business of any internet marketer.

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Thinking about running a membership site?
you are most likely in a niche market that needs provide your readers with the best solutions in a timely manner. You can struggle with membership websites, that require you to have on hand a designer to handle basic HTML.

Though, using the WordPress platform, you can get a plug-in that will fulfill all these needs. Whatever Web content you need, you don’t have to have it fully complete, as long as it provides quality relevant information to your market match, you can start and gain traction from feedback.

With some of the latest membership site creation tools, you can be up and running in no time.

Start a Member only website,
with clear goals and plans, with a definite course of action. Like anything at the beginning of starting your website, you may not feel as if you are satisfied with the results. By launching it and getting it going you will build your dreams, and more dreams are built on action than inaction, with WordPress and its ease of installation, you can have a membership site up and running with the tools that are out there very quickly.

Membership retention
A standard membership retention rate seem to be at around three months, obviously if you provide excellent content, you may have customers stay with you for a lot longer, or indeed, you just start a fixed time membership site. With your pricing, you will understand your niche and understand what is the price levels that you can work with, if you are supplying good knowledge that is easy to digest and is serving your marketplace it is about what it is worth to your customers.

In the old days, It would cost you thousands of dollars to get a website developed, but now, a simple plug-in will give you a WordPress platform fully functional membership site, as in all things there is a learning curve. What you need is a good support with the programs you work with and adequate community involvement that are willing to share what they know.

By investigating the different types of membership website,software you will understand what is lacking in some and the need for ease of application and short learning curve.

Membership websites as a business
So what is the attraction about having a functional website as a business, recurring income is a gold mine. This is what you will get with a membership site, also remember that it is not just the membership income that you are receiving that is your only potential income by understanding the profiles and makeup of your membership site participants, you can also send various offers that may enhance their experience, either in the niche that you have a membership site catering for, or a related product.

With a membership website, encouraging an active membership creates good, SEO for the site itself, benefits of running a membership site include
easy management delivery of e-learning and training
customer queries supported around the clock
automatic payments
integrated customer reports
instant communication with the membership e-mail and contact the get through any spam filters
and best of all having an affiliate or partner program in place

I think you can see that running a membership site for your niche, whether it be on a fixed term or an ongoing basis has all the benefits that running an online business is all about

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I invite you to take a look at some reviews of different membership site reation applications and continue the conversation at www.membershipmasterplan.fouru.org.